If you’re thinking about selling your home, chances are you’ve checked Zillow, Redfin, or Realtor.com to get a quick idea of what it might be worth. These instant tools offer a fast number—but how close is it to what your home would actually sell for?
In the St. Petersburg market, relying solely on an online estimate could leave you misinformed—and potentially underpaid. Here’s why online tools often miss the mark and how a local expert can help you unlock your home’s true value.
📉 Why Online Estimates Are Incomplete
Zillow’s Zestimate and similar tools use algorithms that analyze public data like past sales, square footage, and tax records. But they can’t see or evaluate what truly affects your home’s market value—like:
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Renovations and interior upgrades
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Roof, windows, A/C, or appliance replacements
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Outdoor features like pools, patios, or landscaping
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Quality of finishes and overall condition
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Neighborhood microtrends, buyer demand, and school zones
They also don’t account for flood zones, insurance costs, or market timing—all of which impact pricing, especially here in Pinellas County.
📍 Real Example: 731 7th St N, St. Petersburg
Let’s look at a real-world sale to see the gap between expectation and reality.
In May 2025, a charming 2-bedroom, 1.5-bath home in Historic Uptown St. Pete was listed for $685,000. It stayed on the market for over 100 days and eventually sold for $650,000—about 5% below list price.
What happened? Without an accurate, hyper-local pricing strategy, the home may have been priced too high for the current buyer pool, especially given competition and interest rates. An AVM may have suggested one value, but only local expertise could have predicted what buyers were truly willing to pay in that moment.
🧠 Why Local Expertise Pays Off
When you hire a real estate professional with boots-on-the-ground knowledge of the St. Petersburg market, you get far more than a number:
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A personal walk-through of your home, identifying strengths and marketable features
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Pricing that reflects current buyer demand and neighborhood trends
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Advice on small changes that can lead to bigger offers
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A smart marketing and timing strategy to maximize your final sale price
Want market insight?
👉 See the latest Pinellas County Real Estate Market Update
🎯 What’s Your Home Really Worth?
Whether you’re preparing to sell, monitoring your equity, or just curious, I offer a free, personalized home value assessment based on real market data—not algorithms.
Let’s talk about what makes your home unique—and how we can position it for top dollar in today’s market.
Let’s Talk Real Estate
Curious how this market—or a specific project—might impact your property value or real estate plans? Whether you're thinking about selling, buying, or just keeping an eye on trends, I’m always here to help.
Keyvan Kohan
Broker Associate, RE/MAX Metro
📞 727-204-5001
✉️ kkshohet@gmail.com
🌐 www.SunCoastHome.com
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