Monday, April 17, 2017
Home Pricing Mistakes Cost Sellers Thousands
The home sales industry has changed from 50 years ago but many agents continue using the same price approach. Many factors should be considered when a home is listed: location, staging, other homes currently for sale, comparable recent sales, etc. But a major pricing error that thousands of agents make daily is a small, costly mistake. When using sites such as Realtor.com on a mobile device, prospective buyers use pricing parameters. Zillow.com, however, uses a slider but numbers are still multiples of $10,000. When a property is priced a dollar higher or a dollar lower than a multiple of 10K it might be missed. For example, say your property is listed at $499,999. People searching for homes priced $500,000 - $550,000 will never see this listing. To provide buyers with maximum exposure, price points should be in multiples of $10,000 as opposed to the older way of listing with prices ending in $999, according to Bernice Ross, a national speaker and trainer. For ideas on the best price for your home, reach out to Kohan & Associates at www.Suncoasthome.com.